Phono Cable "breakout"

Since audio began, we didn't have cables labeled for phono until recent years that I knew of, or at least payed any attention to them. I've tried some that friends loaned to me since they're always trying something new. My regular cables seems to sound better than some of the ones that are labeled as phono, in the same price range,or pricier sometimes, from the same companies. Like I mentioned above, try them first and go by the sound. The only ones that don't seem to work is the braided type do to poor shielding I'm guessing, plus some of them don't specs to compare . I use low output MC and MM cartridges. I wouldn't be surprised if some record companies just use coax, standard IC's to see how a record sounds fresh of the press.

I wonder how many companies do use basically the same cables for phono in just a different box or packaging not to loose sales. If they work great already, why change them. Here is an example of what I mean. Top of page ad.[http://buy.audiogon.com/cgia/fsb.pl?0&1&t2http://buy.audiogon.com/cgia/fsb.pl?0&1&t2]