Buconero, I too was naysayer, an open minded skeptic if you will regarding expensive cables...until I tried them. Actually it pisses me off that they DO make a difference...even power cords! I really, really... wanted to draw the line, cut some corners somewhere...but if you have decent separates, they can and will benefit from better cables. As for the % in question, list price of course, if I had paid list, 19%. If I had not got short speaker cables for monoblocks and kept my gear low and in the center it could of easily gone up another 5% of total MSRP. I don't think there is a formula that works for all but it seems like anyone with an optimized system ends up being at 15% on the low side and 25% or more on the high side. Tmsorosk...Don't feel bad I would easily be close to your % had I not used as short as possible runs wherever possible and I'm toying with "interviewing" some $$$ power cords.