well, thats my point. If it is silver coated, it isnt regular Rockefeller cable. PBN says the cable sheath says Rockefeller 3. I cant find any info on the "3" version to know if it is different that regular Rockefeller. but even if it isnt, it is being sold at 1/3 the price of regular Rockefeller, with different connectors, sheathing, and interior packaging. Seems like a lot of work for little gain. why not just call it rockefeller and sell it for 1/3 retail price without the additional work? Very odd business model.