As I look at all these posts

It proves that it is very, very easy to manufacture a decent cable (using others' parts, or spec'ing out parts for others to manufacture), and that it's potentially very profitable. Even if only until the self-marketing momentum of the new company/product/gimmick wears off.

As Elizabeth mentioned, it is all about profit. As many double blind tests have shown over the last fifty years, high price has nothing to do with great sound. Yet, the low entry cost of making cables attracts new players, with ability to 'spin, spin, spin'. The availability to low cost producers in China has vastly expanded the roster of cable makers. If you are buying speaker cables, always compare the high price one against 12 gauge wire from Home Depot. Hey, all you have to lose is a few bucks and in the process avoid a costly mistake.

Hey, just wait till ya get to all the speaker companies.

Nature abhors a vacuum. - Old audiophile expression