Jea48 - interesting quote. I thought it was interesting that they found a way to measure what they were hearing. I would guess that they used that measurement for future designs. What they heard could be measured
12-26-14: Mceljo
Ya, "they" found a way. Just remember why "they" looked for a way in the first place.
As long as manufactures put arrows on cables to show signal flow direction and say try the cables in both directions for what sounds best in my system I will follow their directions. It's nice to know the theory why but in the end all I care about is how the cable affects the sound of my audio system.
If somebody is hell bent on proving the theory why cables are directional then that person should by all means find a way to measure the differences.