Ching Cheng Power Cords

The article by Blue Jean Cables, featured on Audiohilics, is a good example of persuasive marketing that serves their interests. Blue Jeans--not fancy but comfortable and affordable--as the name implies, Blue Jeans Cable appeals to the buyer who wants something that appears to be good but is not expensive. This is their target audience--the guy who wants good sound but is on a limited budget. BJC caters to this person--it's why they exist and sell what they sell. The cable is designed for the market share first, much like the ant-icable angle. They happen to not feature power cords. Ok, good---now, the best way to direct someone's spending decision is to steer them away from things they don't make. Why stress the importance of a cable they don't make? Better to influence their limited spending toward what they do make, better to marginalize the PC as an item of unimportance.
This reminds me of the guy who sells DACs to the budget-minded listener but not CD players, so he sez any player that tracks the disc will do--bits are bits--it's either right or wrong, don't worry about it. While everyone else is talking about vibration, noise, and jitter, none of these things exist in his world--because he doesn't sell that part of the system.
So here's BJC saying you are really hearing the differences in power cords you think you are hearing, but those differences don't really objectively exist--they are an artifact of your psyche, of your mood and emotions, as if to say, "How have you been feeling lately? Things ok at home? Pressure at work getting to you? Maybe see your doctor for a referral--sometimes just talking things out helps set you straight again. Yeah, there ya go."

Cal3713, if you are just beginning on the tangled, slippery path of audio cables, tread carefully. You are right to spend less at first--until you settle on a viewpoint, a belief about the importance of all of your cables. If you decide they are important, get some better, used cables rather than cheapies. And please---stay away from BJ and anti-XX glorified coat hangers. There is a lack of credibility there, IMO.

Ok, the anti-xx stuff has reviewed well, so they are better than coat hangers.........

A’phile friend of mine brought over some of the inexpensive Ching Cheng pc’s tonight. We listened to them against a number of other pc’s --from Zen Wave, Black Cat, Synergistic, Cardas, Nordost and Audience. Interestingly...the Ching Chengs were basically junk in my system. Resolution dropped like a stone, frequency extension was non-existent, imaging diffuse, plus it was quite obvious that these inexpensive cables were no different than the stock ones supplied by all manufacturers’ to at least give you the ability to hook up power!
My friend left the Ching Chengs with me...to throw into the bin.
Even the entry level Cardas cables had it all over them..Moral of the story, at least in this case, is you get what you pay for.

If you never do a comparison of power cords, you'll be happy.