Albert: I'll never, ever forget those incredible analog photos of yours, featuring various Benz cartridges for Garth of Musical Surroundings. That was way back when I'd first met you. You had these cartridges blown up to somewhere around 20 or 24 inches, with perfect clarity. The resolution was/is just insane. And to have such perfection when the blown ups were room display sized. Does Garth still use these? He should.
How would the best modern day digital photography do by comparison? If you were to do a similar project today, would you go analog or digital?
Believe it or not those were from 4X5 film, the 8X10 camera produced even greater resolution.
I used 8X10 for Interstate Battery, Bank of America and other clients that wanted perfection. The cost was very high, from the camera and lens to the 8X10 Polaroid proofs, film and process.
What you saw at CES were real (Kodak paper) color prints.
Digital photography has pretty much taken over, for better or worse. Much like the music business. It's just too easy for clients to make copies, send in email, prep for four color printing and manipulating the image for alternate purposes.
If I were doing the job today and wanted equal resolution I would have to rent something. The ultra high resolution digital systems for photography are super expensive (about $80K). So unless you have clients with deep pockets there is no way to justify the expenditure.
Like digital in music, easy to get cheap copies (think MP3 and photo from iPhone :^). The big Nikon and Canon 24 million pixel cameras are unbelievably good but not yet up with the ultimate film could deliver.
When I do jobs today I never quote film. Film is difficult to impossible to get and all the labs in Dallas that processed pro film have pretty much shut down their lines.