sales pitch? you're kidding right? Anyway, after doing my homework (price being a factor, isn't it always?) I decided on having a rack built to my exact needs. Chris, the owner of Timbernation is a good guy and an amazing craftsman. Very reasonalbe prices and FREE delivery. Audiopoints and Herbies add a major price tag to the cost of my three shelf rack, but there is no way getting around that if you want Chris to build your rack. I had the Audiopoints drop shipped to Timbernation. I love the look and he will do the shelves to any size/thickness you want. I went with 2 inches thick, but four would have been better, but not with this wife.