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Granite Audio Power cord 555

Hi,
I just wanted to let folks out there know the construction and therefore the cost basis of the cord above.
I had to take mine apart to lift the ground and was quite disappointed to fine some very cheap power extension cord
connected to some nice connectors. The prices below are for purchases of single units or for the purchase of very short lengths as in the case of the shrink tubing or polyester sleeving.
Break down:
Hubble Plug 12.50
Wattagate 320 IEC 24.50
Cable 50c/ft
polyester sleeving 50c/ft
shrink tubing $2.5 per/6' length
RFI/EMF torriods 25c
Contact conditioner???
The grand total here is...approximate $50. mostly for the connectors...50% for the wattagate which can be replace with the marinco iec for 12.50.
I know this because I have made this same cable. These are being auctioned off at "Quest for Sound" right now with a starting price of $250. Make it you self. For get everything but the connectors and cabble and you have a $40
$250-$500 power cord. By the way the labor is about 1/2hr.
Is the indicative of the markup on other Granite products?
%500 to %1000
nealb
avguygeorge
2,300 posts
 
WOW !! I wonder how many other cords are made this way??
arl67
13 posts
 
I bet all cables and tweaks by ANY manufacturer, not just Granite Audio, also have such high margins.
graniteaudio
5 posts
 
These cost estimates are not even close to our actual costs. If you can supply me with those toroid filters for 25 cents then I would like to order 5000 of them. It takes 6 hours of handcraft labor to build one cord. It takes 9 days on our special custom burn-in box before these cables are ready to ship. All of the braid and shrink are mil-spec and cost so much more than your estimate. And, finally our performance is tops. 98% of the customers who try these cables on our in-home audition program keep them. Over 60% of them buy more. The truth is that this is a fine handcrafted power cord and performs very well in the best high-end systems.
Don Hoglund, President Granite Audio
nealb OP
9 posts
 
In response to Don Hogland at Granite.
1.Why is your conductor so cheap? Why not use PTFE coated
silver plated 10 gauge copper instead of high voltage exterior extension cord?
2. If it takes 6 hr for labor you must be loosing a lot of money on these cables.
3.The toroids can before in either Allied electronic or Newark electronic.You can simply go to Ferrites webpage and they can direct you.
4.This is a game of conspicuous consumption Don and you know it. It must be expensive or it can’t be good because I as a consumer do not know squat about what actually is happening and I depend upon the good will of the saleman to inform me.
You have proven this by using simple cheap materials that one can get any local electrical supply and "transformed" it into a high grade audiophile component.

All I am asking is why such cheap conductor?
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