At the risk of repeating what others have perhaps already said above, I think we all understand quite clearly what's going on with cable companies. It's greed. The mark-up on some cables is in excess of 1000% (or even 3 or 4000%). The manufacturing costs of the Synergistic cable Evo mentions above is probably less than $100 for materials and labor, and if it's more it isn't much more. These cable manufactures would have us believe there is some black art to cable termination. It just isn't true. I've been terminating my own cable for years and there is nothing to it. It takes me less than half an hour to terminate a pair of interconnects. Most cable manufactures DO NOT make their own cable, but have it manufactured to meet their specs, and then terminate it with their shrink wrap, connectors etc. They would have us believe they pull their own cable. Audiophiles have been buying into this cable hype for too long and as long as there are those of us with more money than sense, or the need for the latest "status cable," then you can expect that they will keep charging these kind of prices. In the words of J. Gordon Holt, cables are nothing more than passive tone controls. Yes, they can make a small difference in the sound of your system, and yes some may sound better in your system than others, but they sure are not worth what some of us are willing to pay. And with few exceptions there is not that much new technological inovation in the cable business. My advice is to buy used on sites like this, and if you really want to avoid the high prices select those cables that are a little dated and not the most in demand. Then take the money you have saved a buy something that can really change the sound of your system....like a new pair of speakers....or a preamp. And if you've never done so, take off the cover of your amp or preamp and have a look at all the parts and workmanship that go into a good design. Then ask yourself how this silly six foot pair of speaker cable, or one meter length of interconnect could possibly be worth what Synergistic and others like them charge for a bit of metal and plastic.