Every cable I have is BetterCables.com (except for the power cords). The Silver Serpent S-Video is truly striking (I A/B'ed the regular with the Silver and it was a huge improvement). Far better than _any_ other cable I've seen. I use the ICs (non Silver Serpent) and the speaker wire too. They definitely need break in time and mine keep getting better. I directly compared BetterCables to my buddies Monster Cables (at the same cost) and we both agreed BetterCables were far superior. You're not going to find a better quality/value deal out there. I'm already planning a TOSLink, Digital Coax, and Subwoofer cable purchase. Also, Brad Marcus is one of the friendliest and most helpful people you'll ever meet.