Well, I can't criticize that Lugnut, seeing as how the drugstore isopropyl I use is 70% alcohol, 30% water. (Actually, this ratio seems about ideal in terms of cleaning power vs. staying power.) My dad always used the photo fluid like you recommend, except just with water, no alcohol. I haven't bothered with this, because the alcohol blend seems to need no help (unlike pure water) in the surface tension relaxation department, but I'm sure it couldn't hurt. I'm with you - I find it ridiculous to contemplate fancy-expensive designer fluids. The most important elements to cleaning are water, elbow grease using a velvet brush, more water, and vacuum drying if available, but lint-free blotting if not (those 'ultra-absorbant' white hand towels made from polyester micro-fiber work very well for this).