Granted the AudioTop Vinyl is expensive, but how would you react were it to make what you thought was a cleaned record sound incredibly better? I did not expect this great of an improvement despite the claims of the U.S. importer who I have known for some time. When you get an improvement that sounds like you went from a mediocre cartridge to a great but expensive cartridge, I don't think the price is too high, but I certainly wish it was lower.