Shure isn't an "audiophile" oriented company. If they say it is going to be discontinued, you can bet your bottom dollar they are going to pull the plug.
If Shure actually were an audiophile company, they would discontinue this model and then come out with a "new & improved" model in a few months. Before actually introducing it though, they would start murmuring about all of the new "technological advances" that the new model will make use of. When they did introduce the new model, it would cost at least four times the street price of the old one. They would also offer select hand picked models that met ultra-tight tolerances and market them as a "limited edition signature series" for an additional price increase.
If they did all of this, they could probably sell as many as they could make. After all, everyone knows that a good phono cartridge HAS to cost at least $1K and be of "limited production". Sean
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If Shure actually were an audiophile company, they would discontinue this model and then come out with a "new & improved" model in a few months. Before actually introducing it though, they would start murmuring about all of the new "technological advances" that the new model will make use of. When they did introduce the new model, it would cost at least four times the street price of the old one. They would also offer select hand picked models that met ultra-tight tolerances and market them as a "limited edition signature series" for an additional price increase.
If they did all of this, they could probably sell as many as they could make. After all, everyone knows that a good phono cartridge HAS to cost at least $1K and be of "limited production". Sean
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