Hi Jeff, I have been thinking about the "impartiality" of A/V website participants you mentioned in your post, and lately and I am beginning to think that it is an illusion. A reviewer sees so much equipment that I believe they are not as impressionable as an audiophile who just purchased his latest high end piece. I have been active at A/V websites for a long time now, and have noticed a sort of "buyers pride" bias, myself included. I think it is only natural, but I remember vocally supporting products I had purchased many years ago, that today I see as quite decent, but not superb at all. As my listening skills evolve and my experience with different brands grows I have become less inclined to think my current opinion is the last word. I have carefully tested around 10-15 brands of cables and settled on many Acoustic Zen and Harmonic Technology cables and have recommended them many times. Including 30 years of working professionally in music writing, producing, performing and teaching, this is a fair amount of cables tried to warrant a reasonably fair opinion, but if I were a professional reviewer I would want to have tried at least 5 times that amount before offering my opinion. The better reviewers have that kind of experience and then some. Over the years I have bought more than a few items that Stereophile and SGHT has recommended. Three quarters of them of them I was near buying and the review was the extra support I needed to risk spending my money. The products I bought, (off the top of my head), Yamaha DXP-A1, Denon AVR-5700, B&W 805's, H. Tech cables, REL sub, B&K pre-pro, Pioneer DVD 37A, Sony DVP-9000ES, Toshiba HDTV, were by and large everything the reviewers said they were. So I would have to give Stereophile at least a "95" in consistency. I found the letters section in this months issue to be a fantastic read, informed, eloquent, passionate, insightful, controversial and uncensored, that I must conclude that a good editor makes a big difference. Could Stereophile make an effort to try reviewing some different and deserving brands, sure, but as Larry stated it can have a negative effect on companies not quite ready for the big time. If more people became interested in the high end audio market, Stereophile's advertising income would increase, their review budget would grow, and we would see a wider variety of reviews, including more of the items mentioned here. It must be a difficult balancing act for an editor to decide what gets reviewed or not. On one hand as a consumer I hope to see comparisons of the latest products (like say.. a review of two or three multi-format players coming out soon, hint, hint) and on the other hand I like to be informed of new things I'm unaware of. I think the real question is how to get more people interested in hearing very good sound at home. I think it also needs to be acknowledged that many of us DO care about Stereophile, and want to see the magazine continue to offer insight and advice especially in these confusing times from the consumer's perspective. Besides, the ads are fun to look at. Hard to stop the drool on occasion isn't it?