It really depends on your player which will work best for you. It is my understanding that while there are many brands of cdr's there are only a few different plants that make the blanks, so one set of bulk disks could be the same as a branded jewel case type. I read an article that mentioned that the 'Black' type is easy to read for many players, but haven't tried them as they really do cost more and I have plenty of cheapos that work fine. I wouldn't worry about brand, but buy a few 3 packs of different dye colors and see what happens.
More info than you may want:
http://www.cdmediaworld.com/hardware/cdrom/cd_dye.shtml
More info than you may want:
http://www.cdmediaworld.com/hardware/cdrom/cd_dye.shtml