Thank you all for your responses thus far. Some of these response are a little bit what I expected--some are not. I would like to comment on a few. First is aesthetics. Room acoustics do not have to be ugly. If you have an existing room and you want to do it very inexpensively, the ugly treatment will get you there. But for really, very little money, acoustical treatment can virtually disappear. In new construction, there is never a good reason to show acoustical treatment, as it can be less expensive and often work better when it's built in. The second issue is functionality. This, so far, has only come up a few times but I feel like it is tremendously important. When designing (or re-designing a room) you really have to take into account total functionality. Will the room be used to entertain, do you have children or pets that like to play with those knobs and chew on the hose like stuff coming out of the back of the speaker. These are very important real world issues and any acoustical engineer that is designing a listening room for the home needs to be attentive to these things. Unfortunately, many think they are designing a room for a studio. The home environment is not a studio. The one that can be very challenging, and came up twice is the open floor plan. This can be difficult particularly if you have a situation that has a lot of "hard" surfaces and little way to cover them without harming the aesthetics. These rooms take a lot of time to figure out, but we have had some result in stellar sound that was better than some of the small rooms we've done.
Again, thank you, this is all very helpful to me and please continue with more rooms.