hi-end universal players?

How about the new Immersive Simmetry DVP Universal DVD Player/Video Processor with 1400 x 1050 Output?
The Immersive Simmetry DVP Brochure.

Does anyone know anything at all about Immersive? How long have they been around, any reputation regarding audio, is the audio an OEM kit etc?

Now that I have had time to set up the UDP-1 correctly, the picture to me seems to be VERY good, certainly better than the Toshiba SD 9200 it replaced. I have not yet taken time to run a test disk to check for some of the more objective results, but my eyes say GREAT.

The UDP-1 does red book CD as well as anything I have heard, and that is why I bought it. Paired with the MAP-1, which is also what I have, it really shines. The SACD/DVDA/DVDV options were secondary considerations at the time of purchase, but it does those formats well too.

I just heard the McCormack UDP-1 universal player while auditioning loudspeakers. The sound was incredible on CD and SACD (I did not have any DVD-A disks with me at the time). It seemed almost liquid smooth, yet detailed through Audio Refinement amplification and Analysis Plus cables.

I think the time has passed for buying single format players, or even dual format digital disc players. If I were buying today I would only consider a universal player. When I find software I want to be able to play it regardless of digital format, and I can only afford to have one player in my system. Some enlightened hi-end companies realize this trend and are stepping up to offer some truly excellent universal players.