Retail vs. List Price


What is a fair, good, realistic, great %discount off list price for HiEnd audio? Specifically: I am looking for the Revel M 20s and need some advice before purchasing. I've seen prices from $2000(the actual retail) to $1695. What's a guy to do?
whirshfield
I have been told that dealers, on most hi-end products, pay 60-65% of list plus shipping -- that would mean your speakers cost a dealer $1200-1300 plus shipping from the factory to his location. Another way to judge cost is to investigate the dealer demo sales on Audiogon. Looking at 18 speaker dealer demo sales today, the wt.avg selling price was 57% of list(plus shipping), with the "cost" ranging from an incredible 35% to 88% of list.

A friend of mine sells several high end products out of his house and he has told me that all of the manufacturers strongly advise him not to sell their products for more than a 10-15% discount.

However, as you know, the discount available is more a case of the popularity of the item than anything else -- if you want a product that the manufacturer can't give away, you'll get a great discount from a dealer. Since Revel speakers have all gotten good "press", I'm assuming you won't do better than your 15% discount offer of $1695.
Retail price maintenance is illegal in Canada. Do the manufacturers care? Probably have the same type laws on the books in the US, but since dog eat dog, betcha no one cares that the manufacturers get away with all kinds of shenanigans. When did honesty and integrety die out anyway?
Since prices bear no resemblance to anything sane in the high-end, the retailers are more than happy to ask the consumer the crazy prices quoted by the manufacturers, so long as they are not stuck with inventory on hand. C'est la vie...
Fishinfool, using demo prices isn't always a good gauge as some manufacturers sell units to the dealer at a reduced price as a demo piece, requiring them to keep it on display a set amount of time before selling the demo unit.