Retail vs. List Price

Jeff_s- Good point to bring up but with out dealers there would be no audiogon because there would be no gear around :) Of course this isn't like groceries that everyone needs how many in your home town are into hi-fi? its a niche market and you gotta pay for it; hey look at least its not crack! But obviously the 1 meter interconnect(pair) I bought for $1100 wasn't worth that much(not materials or no matter how you look at it) but I like it, and it gives me that much joy. Look at Jewelers, clothing stores, tire shops :o) they all take advantage of the consumer because they have to in order to make money(well maybe not the last one but you get the idea ;) )

~Tim

Revel is a Madrigal product line. Cost on all Madrigal gear to the dealer is 45 points, with an additional 5 points for early pay/prepay. So the dealer pays either 50% or 55% of list for the item.

If you don't get at least 25% off, walk. Any Madrigal dealer that truly wants your business will do it. Trust me. Of course, that doesn't mean the average Madrigal customer won't pay more--in fact, they usually do. Profitable line.

hard goods like electronics typically cost dealers -40 -special deals they have

speakers will have a deeper discount

and cartridges and tonearms more again

good luck!

I don't know where Findoc came up with his numbers for Madrigal, I do believe they are VERY inaccurate! I suspect a typical case of taking a shot at Madrigal; the price you pay for being a leader.

I know for a fact that REL uses a 30 point system. In other words the dealer pays 70% of the retail price. About six months ago there was a special discount from Sumiko that didn't require the dealer to pass it on to the consumer. I don't know how much that discount was for but based on my purchase price I would say it was about another 5-10 points. I got my info from the head salesman at Tweeter after getting into a fight with them and Sumiko (long story). I wound up buying my REL from Audiogon and received a lot more of the discount too.