Great music in bad commercials - what can you do?

I just heard a version of "Taxman" on an H.R. Block commercial. That's a "great" tribute to the legacy of George Harrison. One that I think is actually amusing is the NY lottery commercial with the Barenaked Ladies "If I had a million dollars" with "real" people singin over the tune.

I guess my beef is not that the artist sells it, but that the artist is dead, like louis armstrong, nico, or nick drake, and the music is thrown into a commercial without their permission or consultation. For example, Janis Joplin singin' about a mercedes in a benz commercial. When did she give her permission for that particular context? Flipside to this is that commercial soundtracking is often the only broad exposure some very quality songs and artists will get - they certainly don't get it on the radio. For example Nick Drake sold more albums after the volkswagen commercial than he did when he was alive.

Another beef: the artists are rarely credited, although their music has so much impact in the ad. The product, not the artist, gets the most mileage from the music. Often on the radio they'll use part of a song as a filler between ads or segments that they would never dream of playing next to britney or garth or u2. And they never seem to credit the songs, except if you call the station or look them up on the web, and maybe you'll find it. and maybe you won't.

I always have to chuckle when I see that commercial for a cruise ship that features "Lust For Life" by Iggy Pop & the Stooges. I'm sure the incongruity of that really appealled to his sense of the absurd. Like that scene in the Albert Brooks movie where he is lumbering down the highway in his huge RV accompanied by Steppenwolf's "Born to be Wild".

It can be a good thing. I would never have heard the music of Nick Drake if Volkswagon hadn't used it in the ad.