Heads-Up: ARC introducing new G Series

I agree, that is interesting. I have a thread running about the KT-150's and the current reference line. ARC is evidently running an endurance test to see if swapping out the 120's and 150's, is feasable.

All I would say about the integrated GSi75, is that I compared the Ref 75 with the current i75 integrated and it was no contest, the standalone amp was, in every way better than the integrated. Now I know the GSi75 is completely different and if it is a reference product, which the current i75 is'nt, it may be a lot closer to the power amps. When it comes out, I would urge anyone considering it, to compare with one of the Reference power amps, before commiting to a purchase. I notice there is no equivelant to the current Ref 75, the smallest Power amp in the G series, is the 150. This may reflect that the 150 valve is more powerful, but if there is going to be a reference G75 or 100,power amp, it may be worth waiting for. I am not the only one, who thinks the current Ref 75, is a nicer sounding amp than the Ref 150, with suitably sensitive speakers.

http://www.whatsbestforum.com/showthread.php?14690-High-End-2014

Phil,

Here's a few snippets from your "What's Best Forum" link:

"I think we are seeing the demise of ARC as we have known it, not saying its bad, just a significant change in direction.

Hold on to the ARC gear you have and purchase now because you never know what is going to happen. Inevitably, new owners [want] to make changes and that can be dangerous.... "

And another,

"Most definitely this is the driver behind this exercise. Catering to the emerging market of nouveau riche audio snobs in emerging markets - slap new look on existing designs, jack up price and presto. Can't fault commercial enterprises for wanting to make a buck though."

.................

Being a die-hard ARC fan, I will keep an open mind. But at the same time, I am concerned that ARC may be directing its marketing focus to a more well heeled market segment, thereby freezing folks like me out.

Having said that, if one looks at ARC's complete product line, I suppose a credible argument can be made that ARC hasn't written off us "lesser well heeled" folks. Instead, they're just filling in the market niche between the Ref series and the "super" Ref 10 line.

Personally, I would like to see ARC cater more downstream by raising the Q factor of their existing product lines even more than the high level at which they are holding and lowering prices (gasp). But I suppose that the Fine Sounds Group market analyst types have done their homework and run the numbers.

Last point ... I remember from my basic marketing courses way back in Business School (40+ years ago) that a common marketing technique that retail companies often use is to change the package to keep an "old" product looking fresh. I hope the G Series is more than just pretty gingerbread and KT-120 tubes.

Hopefully we'll learn more from ARC in the coming weeks.

I think it's Fine Sounds and the Italian designers trying to make their mark on things, at least aesthetically. They have also done this to Wadia. With companies such as Wadia and ARC and their heritage, I would think you would want to take more of a hands off aporoach as a parent company.

My main thing is I just don't want to see ARC get too 'watered down' with too many products and a less than clear distinction between products. Like you said, time will tell.

Phil ... well put. By the way, as you may know, another private equity group and some of the McIntosh management team partnered to take over Fine Sounds Group. That may herald another direction yet. As you said what I said, "time will tell."