Why can you buy a car at dealer Invoice but audio

+1 Drubin, that's pretty standard across any industry. A $1000 item cost about $200 to manufacture, $100 goes to R&D, $200 goes to marketing and advertising, $100 goes into retained earnings or gasp profit. After all, there has to some incentive to run a business, doesn't there? The 40% breaks out pretty much like Jea48 describes.

Taters, go to a local Community College and take Business 101.

Taters, I get 30%-50% off list from various internet dealers. Sorry, I don't kiss and tell. Yea, so I have to deal with the manufacturer direct with any warranty issues, I'm a big boy, I can handle that. I don't need to pay a middle man to handle those chores for me. If I did need the middle man, I wouldn't whine about having to pay for his services. Pay the man!

Depending on how picky you are on the brands. And not needing the latest and the greatest new thing. And having great patience at times. Great value may be found on gear from internet retailers like Audio Advisor and Audio Classics. Along with brick and mortar stores.

This happens when they have close out on "old" models, gear from makers that may be going out or have gone out of business. Or the rare overstock.

The stars must align. Seek and ye shall find.

Jmcgrogan2,

How can you get 50% off when the dealers only get 40% off. This doesn't make any sense.

LOL! The wild card.....cables and power cords. That 40% is an average, not a standard, depending on manufacturer.