"11-16-14: Bifwynne
So how is it that companies like Audio Research, Wilson, Magico and the hundreds of other high-end manufacturers are able to push their product. Who are the first buyers of this class of gear? What are the supply and distribution chains?
I agree that B&M stores are falling by the weigh-side (sp?), so how are these companies getting their product to market ... and ultimately into the hands of retail customers."
They control their dealer network. If a dealer wants to sell the brands you list, they sign a contract that lays out everything they can and can't do. Most, if not all, of the companies similar to the ones you list, will not let anything other than a B&M store sell their product.
So how is it that companies like Audio Research, Wilson, Magico and the hundreds of other high-end manufacturers are able to push their product. Who are the first buyers of this class of gear? What are the supply and distribution chains?
I agree that B&M stores are falling by the weigh-side (sp?), so how are these companies getting their product to market ... and ultimately into the hands of retail customers."
They control their dealer network. If a dealer wants to sell the brands you list, they sign a contract that lays out everything they can and can't do. Most, if not all, of the companies similar to the ones you list, will not let anything other than a B&M store sell their product.