Cables more hype than value?

So you see women can have a positive impulse on the stuff we buy. In the past I had a Nordost demo of the SPM loudspeakercable. First he didn't hear the difference with his other Nordost cable. The difference was big to be honnest. What I did was learning him were he should focus at during listening to his favorite music. I used one of his favorite tracks. We played the song 4-5 times. And I told him were to focus at. After 20 minutes and some more songs it became clear for him what the difference was. But he said; my girlfriend plays half. So I said to him; you can lend it for some days. After 3 days he called back. He said; I buy it, we love it. What I did was what you learned me a few days ago. I try to keep audio as simple as possible for everybody. That includes women as well!

my 2cents: just went from 60/40 copper/silver to OCC (pure copper) and there was a difference. Also, went from bi-wired to shotgun with jumpers, and there was a difference.
Changed to Crystal cable inter-connects, and there was a difference!

So for sure you can customize the sound of your system with cables. If you have an issue with your sound - just ask, we all have answers.

Judging by the number of posts on this thread - we all have answers :-)

regarding the original thread, hype may be a marketing ploy by manufacturers, or the result of owners' cognitive dissonance, but "value", is subjective.

thus, the question has no answer.

hype may be a marketing ploy by manufacturers

ya think?

I tested many canbles in 15 years of time. In my opinion there are a lot cables which are average or even poor. So yes you can say that most cables are more hype than there value worth. But about audio in general the same thing.