What brand is most recognized by non-audiophiles?

Crown Royal. HaHaHa

From Mapman:

Hey just don't give a hoot about
traditional audiophiles. They tend to
be more forward thinking and
targeting the masses in regards to
their products.

I am reminded about advice given to
me when I first started out in
business:

"Sell to the classes, dine with
the masses."

"But sell to the masses, and
dine with the classes."

This is why high end audio dealers
and journalists are easily and
routinely corrupted with little more
than a New York steak dinner.

Best wishes,

cwlondon

Bought four new tires for the daughter's vehicle. Got the
first statement from Firestone, along with a money-off coupon
for BOSE. "Targeting the masses" is an understatment.

"Let's all rise and face the back of the church and take a moment to reflect...."  very funny!

Most of my immediate family knows spit about audio equipment but they all know McIntosh first.

I'd say Bose second only because as a "high priced" brand for newbies they certainly have the most exposure at retail,  their own outlets,  other big box stores,  etc.

There aren't enough bricks and mortar stores to walk by and window shop any more which is why the perception of "high end" is too often Bose and its ilk.