One man's loud is another man's soft. It is all relative and loudspeaker sensitivity is barely 10% of the story.
Also, don't forget we are talking about logarithmic scale! Human brains tend to make everything linear but that isn't reality. "A little louder" can cost an extra 75W of power surprisingly easily. Do some dynamic range power calculations and/or live with McIntosh power meters for a while and you'll see what I mean.... I did both with Revel F30s and I can tell you, power is necessary for these speakers if you want to get the most of their ability.
Arthur