Oh yes, there is little doubt that when it comes to audio review, people are not hearing the same thing. That is why the only real way to determine if a given component is for you, is to buy and listen in your own environment -- enter Audiogon.
Interestingly, I try to stay away from really narrowing down what something sounds like because of this factor, and whenever I break from that, inevitably it has a predictable result. Had a buyer recently work really diligently trying to get me to characterize the sound of a piece I was selling. I explained my position, but gave at least that it was one of the more "dynamic" pieces I had heard. He bought it, and was happy, but one of his first comments: "Does not strike me as particularly dynamic." All I could say is "there you go..."
Interestingly, I try to stay away from really narrowing down what something sounds like because of this factor, and whenever I break from that, inevitably it has a predictable result. Had a buyer recently work really diligently trying to get me to characterize the sound of a piece I was selling. I explained my position, but gave at least that it was one of the more "dynamic" pieces I had heard. He bought it, and was happy, but one of his first comments: "Does not strike me as particularly dynamic." All I could say is "there you go..."