Looks like something is changing. Icepower does not exist as a subsidary of B&O (as of July 2008). Founder of Icepower Karsten Nielsen sold his 10% shares in Icepower to B&O (who owned remaining 90%) and left the company. Nielsens doctorate work started Icepower and he was the only person, in 70 years of B&O history to have shares (private company). Previously Icepower was not selling modules to public to better control quality/image of the company.