High end Audio for ladies? Check this out

Mrtennis, you say that physical differences are irrelevant to consumption ???.Mrtennis, you are only partly right. Men and women of course will react positively if not pressured. But there is a lot more to consider and there are many specifics that apply to only men and only women in order to attract them in buying a product. There is a world of neuro-buttons to be pushed in the ''switchbox'' above. The audio business does not escape this, and yes, I think the key is to DO treat men and women differently. This is not a question of prejudice at all, but closing in on your target market. If that target market is women (like stereolady) you can bet that a specific - and different than men's - approach to the audio market will yield better results. As for the 99% of the other audio shops out there - they will of course say that they cater as much to the women as men - I don't beleive it one second. They sure would like their business - but most don't have a clue as to how to do it.

There is a traditionally sexist observation which states that a man will pay $2.00 for a $1.00 item he needs while a woman will pay $1.00 for a $2.00 item she doesn't need.

While I have seen many examples that support this comment, I can say that I see quite a few that contradict it. Buying tendencies seem to be more a product of personality type than gender. That said, I suppose there are certain personality traits that are fairly consistent along gender lines.

So selling to anyone must be attuned to that individual's personal triggers rather than what's in their pants.

These threads are full of anecdotes about guys who can buy anything being dissed at a hi-fi store because of the way they dressed or looked at a particular time. And they usually accompany complaints about the assumptions that must have been made. None of us like being rejected on the basis of appearance. We can go home and change clothes however. Women are dead at the door when they show up. It's not going to be easy to conceal a lady's gender, and I'm pretty certain she isn't going to want to just so she can hand some misogynist twit a few thousand dollars.

Macrojack ''a man will pay $2.00 for a $1.00 item he needs while a woman will pay $1.00 for a $2.00 item she doesn't need'' That is a somewhat surprising observation.

Especially in this Crazy hobby. Could it be that men spent A TON OF MONEY for things we don't need? (including a lot of expensive toys that cost 5 times the price for only an incremental improvement over a more sensible or affordable piece of gear? (the infamous law of diminishing return!)

Think about it...

My 20 years old daughter is admirative of people who spend 50 OOO $ on something else than a big shiny car !