Being a past owner of B&W804's I can say that they are quite transparent and sound remarkably better with good quality electronics (not necessarily expensive ones) with at least 100 watts. I wouldn't classify the 804s as a rich sounding speaker but rather neutral, lean, and clean sounding. In comparison the 803s with its larger cabinet is warmer and more full body sounding.
I've used Jeff Rowland 201 (250w), Rotel RB1090 (380w) and even the Leben CS600 (Tube Integrated 32watts). Both the JR and Rotel amps provided very good bass definition and control with the JR amp sounding more refined overall. The Leben with its lower power sounded surprisingly good particularly in the mids and highs albeit less bass impact.
I've used Jeff Rowland 201 (250w), Rotel RB1090 (380w) and even the Leben CS600 (Tube Integrated 32watts). Both the JR and Rotel amps provided very good bass definition and control with the JR amp sounding more refined overall. The Leben with its lower power sounded surprisingly good particularly in the mids and highs albeit less bass impact.