Lemme 'splain Lucy! If you take the tube in your hand and hold it horizontally, with pin 4 at the top and pin 8 at the bottom, (or vice versa!) you will notice that the plate inside the bottle has its narrow face(s) on the 'top' and 'bottom', while the wide(er) faces of the plate are facing 'front' and 'back'.
This is the strongest orientation (relative to gravity) for the internal structure, especially the filament/cathode which is inside and which you can't see.