The Cary person provided excellent information. However, as I see it the information he provided makes the case for connecting via speaker-level much more compelling.
Since the positive polarity xlr signal and the rca signal are common, if you were to connect the xlr output to the main power amp and the rca output to the sub, that signal would have a load of 9.4K (see the calculation in my previous post), which would violate the 10x rule by a wide margin, and would also violate the 10K criterion Mr. Wemmer specified.
There would be other downsides to doing that, as well. At low frequencies the balanced inputs to your main amp would no longer be balanced, in terms of the amplitudes of the two signal polarities. There would also be a significant impedance imbalance on the two polarities, which would substantially degrade the noise rejection capability of the balanced interface to your main amp.
The good results Amfibius has obtained with that configuration are, I suspect, attributable to having considerably higher input impedances on both his amp and his sub. I don't know what the input impedance of his JL Audio sub is, but I see that the balanced input of his CAD-211AE amp is specified as 91K.
Best regards,
-- Al