Hi Schubert, The $2,500.00 for 8ft Air Forte speaker cable's is full retail, you would be able to find a dealer to discount the price, considering the performance you get and life time warranty, this is a deal, also, This cable out perform's alot out there in it's price class, you can call Tara Labs and talk to Devon Scott to talk to him about what he can do for you with this out standing speaker cable,most componet's these days cost north of $1,000.00 per componet,so does alot of the after market speaker cables,cheers.
