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Boulder has full page ad in Du-pont registry

They have an ad in the current Du-pont registry. It's on page 3 and there is a Lamborghini on the front cover of the magazine. It's strange to me that they would advertise in Du-pont registry. Outside of the high-end world I don't believe anyone knows who they are. I can see if Mc Intosh advertises in there. They are a household name like Cadillac or Harley Davidson.

I guess business is slow an they are on a fishing expedition. I guess they figure they might catch a few whales. I personally think if they want to gamble they should go to Las Vegas.

Most car guys could care less about high-end audio. (Sure there are a few that are into it but not many) The music car guys love is what comes out of their exhaust. I know 2 guys that own Ferrari's and they never put the stereo on in their car. They love the symphony of the Ferrari motor. To them that is music.

I wish Boulder good luck with their ad but I don't think that is the place for them to advertise.
taters
chayro
3,010 posts
 
If kids will spend $500 for a pair of half-assed Beats headphones, it shows that people will spend the money on what they think is cool. If they saw Puffy come home and put on a record on his Wilson/Boulder system, they would aspire to have the same thing. But getting icons like that costs millions and the high-end companies ain't got that kind of jack for endorsements. I guess Jason Statham playing a record on his Jolida/Pro-ject system before doing a hit wasn't cool enough.
onhwy61's avatar
onhwy61
5,256 posts
 
What do you know about the lux market, you're a self admitted regular reader of AudioKarma with all the other dumpster divers and bottom feeders.
marakanetz's avatar
marakanetz
5,473 posts
 
Most of hi end audio is like that. It's more cool than it actually sounds.
taters OP
1,149 posts
 
Onhwy61,

I just look at Audio Kharma for entertainment purposes. The same way people watch Jerry Springer.

I'm actually pretty much on top of the luxury market. I have a monthly subscription to Du pont registry and the Robb report. I follow the classic car auctions and well as the rare coin auctions. I don't know as much about the watch market but I'm learning a little bit at a time. And of course I follow the high end audio market with sites like these and the usual publications. I also try to go to one major show a year.
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