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Boulder has full page ad in Du-pont registry

They have an ad in the current Du-pont registry. It's on page 3 and there is a Lamborghini on the front cover of the magazine. It's strange to me that they would advertise in Du-pont registry. Outside of the high-end world I don't believe anyone knows who they are. I can see if Mc Intosh advertises in there. They are a household name like Cadillac or Harley Davidson.

I guess business is slow an they are on a fishing expedition. I guess they figure they might catch a few whales. I personally think if they want to gamble they should go to Las Vegas.

Most car guys could care less about high-end audio. (Sure there are a few that are into it but not many) The music car guys love is what comes out of their exhaust. I know 2 guys that own Ferrari's and they never put the stereo on in their car. They love the symphony of the Ferrari motor. To them that is music.

I wish Boulder good luck with their ad but I don't think that is the place for them to advertise.
taters
marakanetz's avatar
marakanetz
5,473 posts
 
Most of hi end audio is like that. It's more cool than it actually sounds.
taters OP
1,149 posts
 
Onhwy61,

I just look at Audio Kharma for entertainment purposes. The same way people watch Jerry Springer.

I'm actually pretty much on top of the luxury market. I have a monthly subscription to Du pont registry and the Robb report. I follow the classic car auctions and well as the rare coin auctions. I don't know as much about the watch market but I'm learning a little bit at a time. And of course I follow the high end audio market with sites like these and the usual publications. I also try to go to one major show a year.
triode
263 posts
 
MANY car guys are also into high-end audio; boys and their toys, to be sure. There's a common appreciation for superb performance and industrial design at work here. I'm a longtime member of both of these camps.

Though I'm not a SS/Boulder guy...
czbbcl's avatar
czbbcl
1,752 posts
 
I don't think it is a stretch at all as high performance in all things such as cars, motorcycles, personnel aircraft, watches, audio and clothing to name a few is a characteristic the ubber wealthy wants and obviously can afford.

Chuck
zd542
5,339 posts
 
Maybe they just got some stimulus money and had to spend it on something wasteful.
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