Once my ground wire fell off and I heard "popping" noises. As a record spins, a static charge builds up on the vinyl surface. Normally it would flow to the spindle, which is connected to the chassis ground and out. In the absence of a path to ground, the static would discharge to the cartridge itself. In your case I think it's a coincidence that it occurs as the cartridge nears the spindle, the record has been spinning for 10 to 15 minutes building up more static electricity with each revolution.
Check your ground wire.
Rich