An artist owns his music--of course he can sell it. The Beatles sold the rights to their music and now Michael Jackson owns it.
My point is this: I do value certain compositions to the point that I am at times annoyed with association to a product. This does not make for good marketing.
Still, probably the best marketing use of a song was the introduction of Windows 'latest' software release some time ago, when they probably paid the Rolling Stones a fortune for the use of "Start ME Up'. This did not bother me.
The use of a John Lennon tune would in most cases bother me to the point of boycott.
My point is this: I do value certain compositions to the point that I am at times annoyed with association to a product. This does not make for good marketing.
Still, probably the best marketing use of a song was the introduction of Windows 'latest' software release some time ago, when they probably paid the Rolling Stones a fortune for the use of "Start ME Up'. This did not bother me.
The use of a John Lennon tune would in most cases bother me to the point of boycott.