Happy Wife = Happy Life
That's a pretty simplistic answer. I find much to agree with in many of the posts already. Onhwy61 nailed my faults to a tea...and Mechans illustrates a mirror story to mine as well. Knowing how much my wife would object I brought a pair of LaScala's into our relatively small home and inserted them into our living room hoping to hide them or at least camolflauge them with a few vases of fresh flowers and maybe a box of chocalates. Take my word for it, the flowers and the chocalates were not the first thing she saw. I managed to keep them around for many (musically enjoyable) months, but it was at the expense of an overall tension. Like Mechans, my wife is trained as a musician (though she no longer plays that is what her degree is in after 20 years of violin). Like Mechans' wife also, my wife loved the way the Scala's sound and could certainly appreciate that difference. But true to form, she put a strong priority on the visual appeal, or lack thereof, of the Scalas, and strongly preferred something better looking and of more modest size. I eventually gave in and brought the Scala's to work to listen there (I'm lucky in that I had a space to set up my system outside our house). I'm sure some ads are just looking for excuses to make sure folks don't think there could possibly be anything wrong with their speakers, while others truly do face the WAF dillema ("willfull ignorance" is a great term). To be fair, and try to understand at least one of the mechanisim's that may be involved, imagine if your wife came home with two big stuffed pink bunnys, the size of your fridge, and insisted that the bunnys have a very prominent home at opposite corners in your living room. If stuffed pink bunnies actually make you happy, and perhaps even already reside in your living room than substitute something else large and quite unattractive (to you), and perhaps distincly feminine, and imagine that showing up one day, compliments of your wife, as a fixture in your home for all to see anytime they visited. Did I get that right dear?
Marco