$27,500 for whaaaaaaaaaaaaaaaaaaaat???


$27,500 is a nice chunk of change, even in the audiophile world.  I think we can all agree on this.  You can get a pretty kick ass system for that amount.  I think we can all agree on this, too.  I just read something at stereophile.com that almost...almost made me choke on my triscuit.   Luckily for me, I had water ready to go, knowing how dry those things are.  $27,500 is the price for a paint upgrade, a color called cranberry pearl finish on a pair of speakers made by Wilson, the Chronosonic XVX.   Now, when we hear the name Wilson, we all know what that means.   But come on man,  $27,500 for a paint upgrade. 
shtinkydog
"I don't know if Wilson runs an in house paint shop (expect that they probably do)"
If my memory serves me well, I saw a Wilson ad some years ago. It had a story about a man who does the paint work. It was one of the ads from a few that put faces of people who actually manufacture their speakers. I remember a father and son but do not remember what their position was.
Anyway, on a side note that maybe related.  McLaren supercars and Ferrari supercars tend to have similar MSRP.  But a used Ferrari will tend to keep its values very well and in some cases, rises in values.  On the other hand, McLaren cars do not keep their values very well. 

The point here is it's the market that determines the value of something, not the manufacturer.  I mean you can say your product will cost an x-amount, but it will only worth that much if the market decides to pay for that. 

If nobody is willing to pay Wilson 20K for a paint job, you can bet your little johnny Wilson is not going to charge that next time. 
I limp past a Ferrari, Carerra 4, Honda Clarity to get to the GL-550 beater I drive, I can tell you which has the best paint job..,,