Anyway, on a side note that maybe related. McLaren supercars and Ferrari supercars tend to have similar MSRP. But a used Ferrari will tend to keep its values very well and in some cases, rises in values. On the other hand, McLaren cars do not keep their values very well.
The point here is it's the market that determines the value of something, not the manufacturer. I mean you can say your product will cost an x-amount, but it will only worth that much if the market decides to pay for that.
If nobody is willing to pay Wilson 20K for a paint job, you can bet your little johnny Wilson is not going to charge that next time.