A New MC to Catch One's Attention

The Link is showing a most recent Cartridge on offer from Audio Technica.

From what I see in the sales spiel, there are a good line up of what would be Ticked Boxes to get the model noticed.

There seems to be plenty on offer to get one's attention.

pindac11-06-2022 1:21am

tablejockey Details Discussions Posts This discussion Message User 3,783 posts 11-06-2022 at 03:48pm Copy Comment URL Report Comment Edit Delete The ART1000 was the top dog a a few years at $5K price point. Arguably, it's in the league of $5K+ up to...? Now AT has a model to compete with the uber $10K+ MC's, AND it's only $9K! Looks like they decided not to carry on with the exposed coil as the ART1000. I'm curious how big a sonic jump it is from the ART20, which sits between the ART9& ART1000. At least to my ears, the ART9 is a great starting point for "what the fuss is all about" with nice MC's that start @ $1K.
tablejockey Details Discussions Posts This discussion Message User 3,783 posts 11-06-2022 at 10:45pm Copy Comment URL Report Comment Edit Delete "You've got to be nuts or have money to burn to spend $9K on a cartridge" To owners of a TechDas Zero, Clearaudio Statement, etc., it's like changing socks. AT MC2022 is a jvalue/budget Hana.
tablejockey Details Discussions Posts This discussion Message User 3,783 posts 11-08-2022 at 02:31pm Copy Comment URL Report Comment Edit Delete If one has a table/system setup that would exploit the AT2022, then I don't see the big deal on MSRP. Assuming it's in line with how the ART series performs-above their price point, then it should play with the hyper carts well above $10K+ Most hobbies/passions are wallet draining.