In the late 90s, the president of Sony Music said that at the dawn of the CD era, it was decided that the industry’s sampling rate for CDs was to be in large part shaped by marketing considerations. Specifically, it was determined that 95% of music consumers preferred convenience to quality and could not hear the difference between vinyl and CD at the sampling rate settled on. Therefore, there was no reason to cut into profits by spending more money on a higher sampling rate for the 5% of the market that could hear it.
I have worked in advertising and marketing as a creative director for decades, and at least for me, it is not at all difficult to understand this industry approach.
I have posted this information many many times in several forums. For many people: their hearing is so bad on this topic that they must be among that 95%.
Anyone who does not take into account industry’s self interest in this debate is naive.
I have worked in advertising and marketing as a creative director for decades, and at least for me, it is not at all difficult to understand this industry approach.
I have posted this information many many times in several forums. For many people: their hearing is so bad on this topic that they must be among that 95%.
Anyone who does not take into account industry’s self interest in this debate is naive.