@jon_5912 -- I would submit that in case of the KEF LS50 wireless, what helped them was the fact that the passive version was already a critical success. KEF just made it better.
To be honest, if I hadn't heard so much about the passive version, I would have never tried the active version. So at least for me, it was not some newfound appreciation for active monitors that made me buy them. It was the fact that I was already planning to buy the passive version, but the perceived lack of bass was making that decision difficult. The active version solved that problem.
As an example, I had thought about purchasing the Dynaudio Xeo 2 but there was no similarly shared pedigree with another base Dynaudio model as critically acclaimed as the passive LS50s. So I stayed on the sidelines at that time.