Atma Sphere deserves praise

I like the looks, especially the amps, they look like they are going to sound good:)

well...so does Angelina Jolie, but since I'm not going to have either of them, it's kind of academic.

Atma Sphere deserves praise indeed. Making affordable upgrades to existing products available to owners says volumes about how a company views its customers.

Contrast Transparent Audio's brilliant marketing plan. They introduce a new cable upgrade, say MM1 to MM2 but price it the same as the previous model. That's great for new buyers of MM2 cables but it significantly depresses the resale value of the MM1 version. So if you happen to own MM1 cables and want to upgrade or change them, you have to either sell them at their reduced value or participate in Transparent's very costly upgrade program. Not so subtle coercion.

I will only purchase equipment from companies that try to enhance or sustain their product's value and not actively manipulate it to coerce another sale.

Khrys-

I agree except you need to stress the fact the MM1 wasn't worth it in the first place so what's the point in switching to MM2? $20,000 cables what a bunch of silliness.

AR is another one that doesn't seem too concerned about it's existing customers, unless they're willing to chase the newest revision. I can't even keep track they have so many versions and mk's.

Mmike84, I dod see what you are saying about ARC, and it can be quite annoying to own a MKii when a MKiii comes out, but when they can, they have provided an upgrade option (not always possible), but in spite of that, they do make good sounding equipment and have provided support for there products about as well as anyone. But I can see some skepticism can creep when thinking about the number and frequency of updates, espcially with amps and preamps where good design has been well know for a long time now. Digital is another story.