Audio for the Young - Noho Sound


Just came across the website of Noho Sound and Stereo in NYC. They claim to be marketing to the under-30 crowd and believe they have come up with the right marketing formula. They are experienced NYC audio salesmen, so I guess they believe they know the market well enough to make this work. They are running weekly music events, presumably to attract the younger crowd to their store and then hoping they will buy a McIntosh amplifier or the like. Who knows? Certainly not me. They want to make owning this stuff hip for the young to own.  Look - Beats convinced people that $500 headphones were cool and every kid wanted a pair.  So it can be done.  

https://www.nohosound.com/
chayro
I hope it woks out, we need the younger crowd to keep the high end alive.  
stereo52,016 posts08-05-2018 1:17pmI hope it woks out, we need the younger crowd to keep the high end alive.
Ain't that the truth.
Looks like a cool shop. I saw a less ambitious cool shop in Paris last month lots of turntables, some cool looking speakers, lots of cool looking retro MCM consoles and bluetooth devices. A few small form amps from folks like Rega and Micromega. Lots of young hipstery looking dudes. It was nice to see and nicer to see here in the states!
I think they’re trying to convince the young that a "stereo" is a necessary part of your existence, the way it was for kids when I was young. It was something you had to have. I’m starting to see more and more traditional stereo systems on TV - one commercial, I think for insurance, has a couple with a pair of the old JBLs with the white woofers in their apartment. The people who put this stuff together are supposedly in touch with the latest trends. To me, banking on the under-30 crowd for high end is risky business, but it is NYC and there are a lot of trust-fund babies running around.  As I said above, these guys have been selling audio in NYC for a lot of years, so I would think they would know the market.  I guess. 
That was a GEICO commercial and the speakers were JBL 4312's (I have a pair!). Also seen on a rack were a turntable, integrated amp and LPs!