Avoiding US dealer markups


Looking at a phono stage by a UK manufacturer. The US authorized dealer monopolist seems to mark up by ~30% from what I could buy this for locally. On a $2200 unit, that's not nothing. 

I am considering shipping it to a friend who is local and having them ship it to me, at a relatively small cost.

Seems like a logical approach. I could buy 25-50 LPs with the savings.

Am I missing something?

saulh

@mikelavigne good points. In this case, the VAT is listed as included in the local dealer's price, but maybe there is something additional based on overseas shipping. Anyway thanks to everyone for the insights here. 

I wish every person that ever thought a retailer of any kind made too much money could magically own their own business for awhile. Pay a few employees, plus the rent, the insurance, the taxes at every damn level, etc, etc.

there are parallel posts on this and other forums, bemoaning the loss and lack of availability of brick and mortar retailers, can’t hear this, can’t try that, can't see the other, gotta shell out money, then risk no lik-eee...

then there is this...

like so many outcomes in our world, our lives, we get what we ask for, often times

Depending on the gear needing to be imported it can make a lot of sense. In the case of the OP, perhaps not as the unit would be as blackdoghifi pointed out, but in the case of a cartridge, or cables, or furniture...that would be a different matter.

 

If the dealer is providing a service or benefit for you, they're worth it. In this case, easy to see dealer is providing value. Some non-US equipment may have switchable voltage on power supplies, so ok on this front, but then you have shipping costs, possible duty and warranty issues.

 

There are some manufacturers using different business models in that they sell direct, bypassing distributors and dealers.