You're on the right track, You're looking and learning and listening.
Listen, to the BS, listen with your ears and learn what you want to do.
THEN put down your hard earned cash.
No need to get mad or unhappy, after the fact. Plan it out a bit.
Room size, partner issues, you know that stuff, all counts.
I have a dog that knows when I'm around other than "Mcintosh" stereo gear. Gets kinda uppity, when I come home! (so material, what are these dogs, coming too? :-)
Regards