@devinplombier everyone knows the best sound ever occurred in Norse legend.
Case in point: a $90,000 power cord by ASUNZ
Open Letter to the Audiophile Community: When High-End Becomes High Farce
There is a line between excellence and exploitation. In high-end audio, we celebrate passion, precision, and engineering that bring us closer to the music. We accept that real performance costs real money. But every so often, a product comes along that crosses the line into absurdity — and, frankly, insults the intelligence of the global audiophile community.
Case in point: a $90,000 power cord. (https://eqaudio.ca/power-cables/ansuz-mainz-d-tc3-gold-signature-power-cable/) A blatant insult to the intelligence of the global audiophile community!!!!!
Yes, you read that correctly. A piece of wire dressed up as “innovation,” sold for the price of a luxury car. It is not just excessive, it is contemptuous of the very customers who sustain this hobby.
The danger here isn’t only to one brand’s credibility. When companies market cables at such outrageous prices, they make the entire industry look foolish to the outside world. They reinforce every stereotype: that audiophiles are gullible, that high-end gear is snake oil, that this pursuit is less about music and more about status symbols.
We, as music lovers, are not idiots. We know the difference between engineering and opportunism. We know when craftsmanship justifies a premium — and when pricing is simply a provocation.
If high-end audio is to survive, manufacturers must show respect for both the craft and the community. Otherwise, the “legacy” they leave will not be of sonic breakthroughs, but of arrogance, excess, and ridicule.
This letter is not just directed at one company. It’s a call for honesty, sanity, and responsibility across the industry. If the goal is truly to celebrate music, then let’s price gear like it’s made for music lovers — not billionaires with no sense of value.
Steve Pappas
A concerned audiophile
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- 165 posts total
@mapman Why the need to use sarcasm, despite your petulance regarding a $90k power cord when you have never heard it implemented in a AGD system? |
The question that I don't think has been asked is this...how does the price of $90K equate to this particular product? It does if there are enough folks who don't care about the price of anything and will pay whatever is asked, so long as it is touted to be the best, or whatever. Which is why I wonder where this particular number (90,000) comes from...why is it $90,000- and not $9,000 or $900..or for that matter $900,000-? All of those price points are just as valid for this product. |
@daveyf. “How does $90K equate…..” Good point!
l have decided now to wait until there have been some well respected independent impartial tests. Best to be prudent before even considering if it’s a worthwhile upgrade for the eight l will require. l hope no one will think l am appearing on here to be in any way slightly, or even a weeny weeny bit sceptical/sarcastic.
Perhaps Steve G may be consulted if the manufacturers nerves hold up? I hear he’s pretty well respected in these matters. |
- 165 posts total