Cleaning records. How often really?

Seems that we all have a cure for dirty records.  I use an Audio Technica brush and make my own cleaning fluid.  I got the recipe from the December 1996 Stereophile.  I clean every time I play.  I have no ticks, clicks, or pops.  In fact I can't remember the last time I heard a click or pop from my LP's.  They're very quite.  

I make the formula in gallons, bottle it and give it away as gifts to other audio nuts like myself.  If you can't find the Stereophile issue email me and I will send you a copy.

Best,
Norman

Hey nsgarch,

Did you actually try to ground your Hunt brush? I just got one and wouldn't mind trying your advice, but I'm not really sure how to execute it.

When I started record playing I used the Parastat cleaner which basically was a round brush you recharged with water. I then had a Nitty Gritty but gave it away. I just bought a vpi cyclone and I use zyme then put the record in a static free sleave. As far as pops or ticks they are few and far between but for me there just the price of admission in the analog world. I clean a record when it sounds dirty or has a skip. I'm not fanatical about it,I would rather enjoy the music.